Cell Phone Lookup – CellPhoneLookup

Duration : 1 min 25 sec

Technorati Tags: cell

One of the most important (if not the most important) benefit of a job is the salary. The salary you earn is very important – it’s how you pay your bills and support yourself and your family. When looking for a new job you’ll often have a number in your head that you want to earn. It doesn’t matter if this is an hourly rate or annual salary; it is very important to remain flexible when considering a salary offer for the following reason – you don’t know how much this new position is going to cost you.

Think about it for just a minute. There is a financial cost associated with any job. Many factors play a role in the out of pocket expenses a job will cost you. Many times a potential employer is not going to disclose to you the costs associated with benefits sooner than the offer phase. For this reason it’s critical not to throw out a number too early in the interview process because you just don’t know how much you’ll need to actually make to bring home your desired salary.

So what expenses are associated with a job? Some of them are obvious. Take health insurance, for example. Depending on the size of the company or the insurance carrier selected there can be considerable differences in cost. For example: your current employer requires an out of pocket payment from you of $200 a pay period. The new employer requires $100 a pay period. We’ll assume there are the same number of pays per year. If you’re paid bi-weekly that’s a difference of $2,600 per year in your pocket (before taxes).

What about the accepted dress code of the company, either official or unofficial? If you’re coming from a company where it’s casual dress every day and you’re going to one where suits are the norm you might have to put out several hundred dollars to obtain the necessary wardrobe.

How is the commute? If you’re commuting a long distance now and the new company is just a few minutes away you’re going to save money on gas and automobile maintenance (if you drive) or possibly in public transportation costs.

Are you required to work overtime hours? You might be paid for overtime at your current company, but you new employer might not pay you for overtime. Maybe one job requires you to be “on call” after hours (unpaid) while the other position doesn’t have this requirement. Figure out the actual number of hours you work now or will be required to work in the new position, divided by your annual salary to get a true hourly rate in order to compare the two jobs. If your current employer requires five hours a week of unpaid overtime and the new employer does not have any overtime, on paper a lateral salary move would be in fact a raise based on what you are paid per hour.

Other considerations to include in your comparison include 401(k) contribution, tuition reimbursement, company paid professional registrations and membership, parking, on-site health clubs, vacation and personal days, company provided cell phone and/or laptop, flexible schedules, on-site daycare, pre-tax spending accounts, paid training, and the ability to telecommute. While you might not be able to associate a financial cost with these items, something as simple as a flexible schedule might be more important to you than an extra $1.50 per hour.

Once you are able to determine the out of pocket expenses for both the new company and your current company you can come up with a figure that will allow you to cover your out of pocket expenses while bringing home the salary you desire.

Katie O’Hara
http://www.articlesbase.com/advice-articles/what-will-this-new-job-cost-you-63762.html

No doubt, the cell phones are more popular as compared to the landline services but still the landline phones have an edge over mobile phones in a few aspects. The landline or the fixed line telephone travel through a solid medium which can either be a metal wire or the optical fibre.

The advantages with a landline services are that it costs less and have a better voice quality. In addition to this, it can be used where mobile phones can’t be used and can increase the security of communications that can’t be intercepted by a receiver without the physical line access.

Almost all the major cable companies supply the landlines in the UK. Some of the major landlines providers are Talk Talk, BT, NTL, Telecom Plus, Telewest, cable and wireless, world online and Alpha telecom .You have to pay line rentals and the call charges to such companies. There is a plan called ‘wholesale line rental’ with which you can switch to a new landline supplier. The switching will not involve any work with the phone line and you can also keep the existing number.

The UK landline suppliers often offer special deals for certain services and products like calls to mobile phones, long-distance calls or deals combining a landline with the cable TV and the internet access.

There are various comparison sites on the Internet which can provide you the information regarding the price and the plans for the landline services providers. However, before going for any deals you should prioritise your needs and then look for the deal which can suit your needs in the best possible way.

Adam Jaylin
http://www.articlesbase.com/communication-articles/landline-services-inexpensive-and-better-voice-quality-174398.html

(For additional articles written by me please visit my blog on http://www.readitlive.com )

I have met many people in my life, but I’ve met no one like Sitara.

That spring of 2001, I was one of the last passengers to get off flight PK 724. The rush had mostly cleared off the airport. Dragging the luggage behind me, I pushed my glasses up my nose and strained my eyes. I’d never actually been to my parents’ homeland before but I’d seen enough pictures of my Pakistani family to recognize her, standing by the railing, looking directly at me and smiling.

Fariha and Altaf Hamid had decided to migrate to the US back in the 1970’s, when everyone was leaving Pakistan in search of better opportunities. Starting as modest clinical psychiatrists in a community hospital in Saint Louis, Missouri, they now owned the best psychiatric hospital in town. And I was their son, their only child.

Once in the US, my parents had gotten stuck in the mechanical life, like bearings in a machine. They worked hard at their careers, built a home, had a child and opened a hospital. They just never had time, a reason or even family to come back to. My father was the only child and my mother had one sister, whose daughter was now waiting for me beyond the glass doors of the arrival hall. Even though I was born and raised in America, ‘The Promised Land’ where people have it all, I had always felt like there was something missing in my life. I’d never been able to put my finger on it, and that was exactly why I had flown 16 hours that day.
“I’m a star. You?” were Sitara’s first words as she greeted me, smiling mischievously, showing a perfect set of white teeth.

“I’m a fan,” I said, half amazed, half confused, not really sure how to answer that. That was not the kind of greeting I had expected from a Pakistani girl.

Once on the streets of Lahore, I could not believe what I saw; wide four-laned roads with a river of cars flowing from one side to the other, huge billboards displaying all kinds of consumer accessories and buildings that weren’t exactly skyscrapers, but certainly had more than two or three floors.

“I thought America had billboards, too,” Sitara said, probably noticing me gawking out of the window with a slightly opened mouth, which I closed immediately, realizing I must have been looking like a fool.

“Yeah, of course, America has billboards. I just didn’t know Pakistan did, too,” I said, momentarily taking my eyes off the road and looking at her. “Where are the donkeys?”

“The Donkeys?” she inquired, as if wanting the name of a specific one, so that she could provide me with an address and phone number.

“Yeah, mom told me there are donkeys and horses with carts strapped to their backs out on the streets. I was really looking forward to meeting them!” I explained.

Sitara chuckled childishly and said, “At this time of the night, they’re probably sleeping. Poor souls don’t have the cable or internet to keep ‘em up.”

“I have a feeling you were expecting a twenty years younger version of Pakistan,” she added after a slight pause.

“Yeah, that’s what mom told me,” I said sheepishly, slightly ashamed of my lack of knowledge of the world outside the US.

“Well boy, you’re in for some surprises!” she said and stepped on the accelerator, hitting 100 km/h on the wide, street-lit road.

The twenty minute drive from the airport to Khala Jee’s place was all the time Sitara needed to find her comfort zone with me. Shy at first, not knowing what to say to a Pakistani girl who was so different from my expectations, I soon relaxed as she told me how different I was from what she had pictured. Apparently, I had to have multi-colored hair, a tattoo on my shoulder and pants torn at the knees to qualify as an ABCD (American Born Confused Desi.)

“Hello, meet Kitty,” she said, introducing me to my first family and home in Pakistan, “She’s my cat. She’ll be in charge of cleaning your bones. No no, not your bones, the bones of the chicks and goats you eat, once you’re done with them that is, or maybe before that, too. Sometimes she tends to jump on the table and insists on eating with us. Here, meet Sara, she’s fourteen and without a doubt the proudest nerd of the world. She feels honoured to tell everyone her glasses are a centimeter thick! And here’s Saad, he’s ten and very shy. Saad, say Salam to Waqas Bhai, he has chocolates in his bag and for God’s sakes stop hiding behind me!”

In the next room, I greeted Khaloo and Khala Jee, who were extremely delighted to hear me calling them Khaloo and Khala instead of Aunty and Uncle. My mother had always taught me to call my relations by their Urdu names. Khala Jee was an exceptionally beautiful woman, sharing my mother’s sharp features, only more chiseled and refined. In comparison, I thought Khaloo Jee was like any other Pakistani man, average built, wheatish complexion and graying hair. Their kids had inherited their father’s complexion with their mother’s features, making the most harmonious balance between genes that I’d ever seen.

The one month I spent in that ‘Land of the Pure’ seems one short day now, it passed so quickly. Yet I can remember each day because it was so different from the previous one. My host family left no stone unturned to make me feel at home and an important part of their family. I, in turn, did my best to help them by trying not to have diarrhea.

Sitara and I were the same age; she was actually two months older. After having graduated from college in the summer, she was taking a year off before starting university. When Khaloo and Khala Jee went to work every day and the kids to school, Sitara and I were left at home to make plans for ourselves. And every day was an adventure with her.

Sometimes we would spend the whole day cooking, mixing Sitara’s Pakistani culinary skills with the simple American cuisines I’d learnt at college, to come up with food like Pizza-handi or Macaroni and cheese biryani. Neither of us was good at it, but we had a hell of a lot of fun passing our inventions around the table at night, sometimes stifling our laughter when Khala Jee said things like, “You two should open a restaurant!” Little did she know that the masterpiece she was appreciating had been burnt three times and started from scratch again!

After a day of all the girly work, as a joke, Sitara and I would play PlayStation in the evening. I would beat her at Tekken3 and feel like a boy again.

When we went shopping, we would park the car in the parking lot and walk around the whole area. I was very fond of walking; it gave me more time to observe the things around me. Sitara on the other hand, hated it and got tired quickly, which gave us an excuse to sit at random places with a snack and have people stare at us. I guess sitting on the sidewalk, on the stairs outside a shop or the bonnet of the car wasn’t much appreciated. Sitara once dared me to talk to a shopkeeper in Urdu and ask him if I could use the washroom. What I said roughly translated to “You should go to the washroom.” I was furious at his reaction, until Sitara dragged me out of the shop, barely audible through her fit of laughter and explained to me my horrendous misuse of ‘aap’ (you) in place of ‘mein’ (me).

On weekends, we’d visit the historic places in Lahore. We’d pack a picnic basket and dine in the huge gardens of The Lahore Fort or The Shahi Qila. Sometimes Khaloo and Khala would tell us stories, how they used to come to these places very often as kids because there was no other form of entertainment. There were stories about Khala Jee losing her way once in The Badshahi Masjid and crying for hours before my mom found her, and about Khaloo being offered a candy at The Shalimar Gardens, which he had learnt as a baby not to accept from strangers. And then there were stories that Sitara told me, that I’m pretty sure had nothing to do with reality. “See those vents there?” she said, pointing at the small, barred, window-like openings at the base of the walls of Emperor Jahangir’s Tomb. “Those are dungeons that were used for prisoners. I once came here on a school trip and they opened this small trapdoor for us students to visit underground. They say Jahangir’s wife, Noor Jehan, is buried there and the place is haunted by her spirit. It smelt so strongly of roses down there it wasn’t even funny!”

Living amongst Khala Jee’s family, I soon found out that they, like any other family, were not without problems. What I admired about them was their optimism, their effort to enjoy every single day and not let their worries show. A middle class family struggling to meet its expenses in an inflation stricken economy, Khaloo Jee had taken loans to finance Sitara’s education, which he had no means to pay back. Khala Jee had been a heart patient ever since she’d lost her two year old, Adil, six years ago. I gradually noticed that Sitara was the one who kept them all up. She’d bake a cake to cheer up Sara for getting an A minus on her Math test instead of an A plus. She’d play video games with Saad and teach him how to spell words like ‘multitudinous’ or ’synthesized.’ She’d resolve differences between her parents whenever needed. Suffice it to say, she was the lifeline of that family.

Khaloo and Khala Jee were mostly busy with their jobs but whenever we got time Khaloo Jee would explain to me the economics of Pakistan. The huge influx of money, rapid development, lower interest rates, increasing job opportunities, and right when I’d conclude that all these things were good, he’d delve into the details of how all of it was hyper-inflating the economy. It was small wonder he was a banker. Khala Jee had more to ask than tell. Not having seen her sister in over twenty years, I know she missed her a lot. All she talked about was mom, stories of herself and mom as kids and our lives in the US. Sara, really was the most ardent nerd I’d ever come across. I seldom saw her around the house as she would confine herself to her room behind a fort of books. I’m not even sure if she slept at night because I never found the light in her room switched off. Maybe she kept it on in case of a sudden wake-up-and-study nerd revelation in the middle of the night. The few times I got a chance to talk to her, we discussed Math, education systems in Pakistan and America, and places she could apply to for a PhD. No matter how much I tried, we never tread out of the realm of studies. Saad, who eventually shed his robe of shyness, turned out to be a very friendly kid. I sometimes made small talk with him but I had a feeling he was more interested in my ipod, my cell phone, my digital camera and wristwatch, than he was in me as a person.

But no matter how interesting the days were, what I would never forget about Pakistan were the nights. My second night in the country, Sitara took me to the rooftop where she had two easy chairs, a table in between with a stereo and journal on it. It looked like a place she regularly visited.

“Do you see those stars over there?” she said, pointing towards a cluster in the sky.

“Yeah,” I replied, looking in that direction.

“Can you see how they look like an arrow?” she asked.

“Errr…” I took my time trying to make out the arrow she was talking about, but I could see the stars making no shape whatsoever. “No, they just look like regular stars to me,” I replied, feeling stupid and sorry that I couldn’t see what she was trying to show me.

“Of course they are regular stars, silly!” she said and traced her hand across the sky, showing me how that regular cluster of stars looked like an arrow.

Thus began our long nights.

“I think I’m one of them,” Sitara began to explain, but seeing the confused expression on my face she added, “Sitara means ’star’ in Urdu.”

“Oh, so that’s what you meant at the airport! I thought you were this arrogant little wanna be movie star or something, trying impress her Umreeka-returned cousin,” I said, doing that Desi accent that I simply loved.

She smiled. “Yes, that’s what I meant. I’ve always believed I’m one of the stars. You know, when good people die they become stars and shed their light on the world forever. See those two bright stars over there? That one is my friend, Mohsin. He died in a car accident when we were ten. And that one beside him, that’s Hina. We were best friends for as long as I can remember. She died last year of cancer.”

Before I could interrupt her with a word of comfort, she continued. “I come up here and talk to them whenever I need to get away from everything. The stars, they’re so high up there, they can probably see every single person down here. You know, Waqas, when you’re feeling low and your problems seem to be the biggest in the world, think of yourself as a star and how very small you and your problems look to them, compared to the world as a whole. It’s like you’re this very small part of this very big world. It makes you think of other people with bigger problems than yours.”

“It’s best up in the mountains!” she said suddenly, totally changing the topic. That’s what I loved about her; she never lingered on the sad parts for too long. “I love our summer vacation up north ‘coz, 9000 feet above sea level, the sky is much clearer and closer. I don’t know why or how, but even the stars seem happier. They’re so close to each other, it’s like a tightly knit web of glitter above your head. It’s very beautiful. I sometimes sit by the window all night just looking at the sky. Ma doesn’t let me sit outside there, she says either the cold would get me or a wolf would…” She rambled on in a high squeaky voice, excited like a child when he’s showing off his new toy.

“Why didn’t you take up astrology as a major in college?” I asked. It would’ve been the best career option for her, considering the passion she had for the subject.

“I thought about it, I even took a few classes but then I realized I didn’t wanna know about the scientific figures and explanations. ‘Coz whenever science comes into something, emotion goes out of it,” she explained, “And I don’t want to think of stars as cold heavenly bodies, made out of dense particles of molecular clouds and blah.”

Trying to set her facts right, I said, “Just because you see them silver from down here, it doesn’t mean they’re cold. Temperatures of stars actually vary from 2000K—”

“See!” she said, cutting me in mid-sentence, probably irritated by this manly urge to be scientifically accurate. “Whatever Science comes in to, emotion goes out of!”

We would come up to the rooftop every night, after getting done with the day’s work, and sit there for hours, looking at the stars and talking. I was very fond of talking. Talking about everything and anything at all. More than intellectual discussions about Science and Technology, I savoured conversations about petty things, apparently meaningless, but representative of details that are often overlooked otherwise. Talking, I was told, was girlish and I was aware of my girlish tendencies so I often kept them to myself. But with Sitara, I never had to.

In that one short month, I learnt so much more about Pakistan than I could have imagined, not as much through experience than through these talks. In the little things Sitara told me about her life, from childhood to maturity, I could see intricate details of their culture, customs and lifestyle, most of which were very different from my own. Usually, we’d have contrasting points of view about things, which only gave us more food for talk.

It has been seven years since that spring of 2001. Today, Sitara is happily married and the mother of a beautiful baby girl. When I came back to the States after my first visit to Pakistan, I realized that my perception of my own life started to change, which encouraged me to think that maybe I was closer to finding answers to some of my questions, the very reason I had made the expedition to the Subcontinent anyway.

Those long nights under the starlit sky made me realize how important it was to make time for myself, to rest ever so often and actually think about where life was taking me. I looked around and found people drenched in the sweat of the day’s work, weighed down with bills that were ever increasing, children who became troublesome with each passing day, careers that needed more hard work, families and homes that screamed out for attention. Once caught in the raging storm of life, people struggled without respite, never stopping, even for a moment, to ponder where the wind was taking them. Sitara taught me how to take a break, to surround myself with just myself and nature, with myself and God, when I needed to take a break.

Through these seven years, Sitara and I have been in touch via email every now and then, but at night, when I sit on the balcony outside my bedroom window and stare at the stars, I need no email to know how she is. Now I understand. Sitara did not talk to the stars in the sky, she talked to herself, a star on earth. In the face of all the dilemmas she had ever faced, she did not, like a million other people I knew, complain about the fact that there were no answers, she actually made the sincere effort of finding them. When I made the honest effort of traveling 15,000 miles in search of what my life lacked, I found the key to the answers to my questions, lying with her. Sitara, by teaching me how to talk to stars, had not just given me the power to talk to myself but a way of talking to her, too. When I look at those shiny specks of light at night, I learn so much more about her life than she ever says in emails. Every so often, I look at the sky, asking questions, knowing that after ten hours, when the same stars shine outside Sitara’s window, I’ll have my answers.

Sitara was right; she is the star of my life.

And I’m a fan.

Sidra Nadeem
http://www.articlesbase.com/fiction-articles/shine-on-me–107190.html

Duration : 0:5:50

Technorati Tags: cell phone, enV Touch, enV3, gaming pad, LetsTalk.com, lg, LG Dare, messaging, mobile, phone, sms, texts, touch screen, verizon wireless, versa, Voyager

Reverse Phone Number Lookup | WhitePages
WhitePages reverse lookup accesses over 170M phone numbers and addresses for the most accurate results!
www.whitepages.com/reverse_phone – Cached
The Official WhitePages – Find People for Free
Reverse Lookup. Phone Number. Address; City, State or ZIP. Phone | Address · Advertise with Us · Holiday Mailing List …
People Search – Reverse Lookup – Business Search
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Show more results from www.whitepages.com
Cell Phone Number Search – How to Reverse Lookup a Cell Phone Number
Reverse phone lookup services are bound by agreements with phone companies, … Are there any free alternatives to paid reverse phone lookup services? …
ezinearticles.com/?Free-Cell-Phone-Number-Search&id… – Cached – …

Duration : 59 sec

Technorati Tags: cell

Do you always worry about money? Are you always playing catch up with your bills? Here are some tips on saving money in case you are one of the millions of Americans who are struggling with some type of debt:

CREDIT CARDS

Pay your credit card balances in full each month.

Do not use credit card for things like groceries or dining. If you cannot afford to pay cash for it, you can’t afford it, period.

Always review your credit card monthly statement to make sure charges you never make do not appear.

BANKING

Do business with a bank that does not charge monthly services fee.

Use only ATM machines that are affiliate with your bank.

INSURANCE

Review your medical coverage and auto insurance policy.

Shop around for cheaper rates and see if you can save money by getting higher deductibles.

SHOPPING

Do major comparison shop and only buy when you have found the lowest price possible for that item.

Clip coupons.

Take advantage of rebates or shop at store that offer instant rebates.

Go to discount stores for toys and clothes.

Eliminate impulsive purchases by “sleeping on it.” Especially when buying clothes or any major purchase.

Garage sales are also know to be a good choice on certain items you need.

TELEPHONE

Cancel call waiting, caller ID, and three way calling from your telephone.

Shop around for the best long distance carrier.

Use phone cards to call international or long distance.

Use your cell phone only for emergencies.

ELECTRICITY, GAS, WATER

Cut down your water use, especially hot water.

Lower your thermostat by 1 or 2 degrees.

Add ceiling fens.

FOOD AND BEVERAGES

Buy you soft drinks by the 12 pack instead of vending machines or fast food drinks. That will save you a lot and you’ll also avoid the bacteria.

Brew you own coffee instead of going to a fancy coffee house.

Avoid eating out. Put the money in a fund for saved money or apply that to a bill.

When eating out order water instead of drinks. When you are free of debt you can celebrate.

ENTERTAINMENT

Don’t subscribe to cable channels you don’t watch. Stick to the basic plan or cut out the cable for a while.

Rent videos instead of going to the theater or, if you must, go to the matinee instead of evening showings.

Check out DVD or VHS movies from the library. It’s free.

G.l. Bycz
http://www.articlesbase.com/finance-articles/tips-on-saving-money-103507.html

We have come a long way from the basic cell phone which in the past was the only piece of technology we packed around with us.  Now palm pilots, Pods, Blackberries, and even Pocket PCs are available.  Pocket PCs are the newest on the market today and offer a mobile device that is compatible and comparable to your desktop PC. The type of technology that is packed into these small computers allows you to carry with you a small piece of technology with incredible resources.

The Pocket PC is now offering Microsoft’s new hardware called Zune, which of course not only is offered in iPod type music conveniences, but is also offered on their newest Pocket PCs. This particular music software not only can outdo iPods, but also comes packed in a piece of technology that allows you to make phone calls, has a camera, spreadsheets and even word processors and is large enough to download a variety of different games.

Although iPod technology is absolutely fascinating because of its large storage, approximate 15,000 songs, and/or a combination of music and pictures, it is lacking when it comes to the abilities of a Pocket PC.

Your Pocket PC will not only be able to store all of your songs, but it will also be able to take your pictures, make your phone calls, send your e-mails, and allow you to browse the web. Many Pocket PCs are also Bluetooth enabled as well, and have WiFi technology. This outdoes the iPod so extensively it is not even called just simple Zune technology but a pocket personal computer.

For those who are in business or busy college students, the iPod can no longer meet the desires and needs. The new Pocket PCs allow you a variety of different software applications, and also allows you to download software direct from the Internet. This connection technology allows a user to not only check on business operations, but also add in all of your mobile devices in one small package. For those who are technologically savvy, the abilities of a Pocket PC are too numerous to mention.

For those who have been using blackberries, iPods, and simple e-mail program technology, the Pocket PC again outdoes itself. Not only will you be able to compose e-mails, but you’ll also be able to watch TV, work on spreadsheets, and with today’s newest technology have a voice recognition program installed as well. The Blackberry was one of the newest devices for the business owner, and Blackberry thumb was a common ailment, having a complete Qwerty keyboard on your Pocket PC can avoid Blackberry thumb.

While iPods may still be the technology for the young today, more and more of college bound students and business owners are going to be turning to the Pocket PC for their versatility.

Another great thing about Pocket PCs is that there are many programs out there that can be downloaded to work with your PC and more compatible programs are being developed regularly.

If you are looking for a Pocket PC and want to make an informed decision be sure to do a search on the Web for a comparison on the different features.

Holly Crosgrey
http://www.articlesbase.com/small-business-articles/pc-pocket-phones-benefits-and-features-685123.html

From form factor to battery life, gaming and durability to the all important text-off – we compare the new iPhone 3GS to the classic Nokia device in one of the most thorough, detailed and FAIR mobile phone comparisons of all time.

We used laboratory conditions to ensure accurate results, and undertook every precaution to keep the Nokia 3210 feeling comfortable with an authentically retro setting.

Duration : 0:2:54

Technorati Tags: apple, cell phone, Cell Phone Comparison, iphone, iPhone 3gs, iphone vs., iphone vs. nokia 3210, mobile phone, mobile phone comparison, nokia 3210, omio

When customers buy your product or service, what exactly are they buying? Are they buying the features that you offer, or are they buying something else, something you may never have mentioned in any of your marketing and advertising material?

The most effective advertisements often never mention features. The Apple iPod has become one of the most ubiquitous products on the market today; it has numerous competitors, many of whom constantly promote their features, not to mention their cheaper price, yet the iPod dominates the field and their commercials are basically entertainments that ignore features altogether: what Apple is selling is the endorphin-producing experience of having your favorite music available anytime you want it; once the consumer buys into the experience, it is merely a question of which iPod to choose. The decision concerning features is secondary to the decision to buy the experience. So if selling the experience works so well for Apple and countless other consumer product companies, why wouldn’t it work for you?

“Everybody Lies”
- Hugh Laurie as Dr. Gregory House

The biggest obstacle for business-to-business companies to overcome in marketing their products and services through experience-inducing advertising is fear. There is a certain false-comfort in selling logic to prospects, and of course if you ask a customer why they purchased X or Y, they are bound to give you a logical feature-based answer, but like my favorite television doctor says, “all patients lie,” and I believe the same can be said for prospects. Wasn’t this one of the major lessons learned by the Ford Motor Company when they built the Edsel based on consumer-requested features? And we all know what happened to the Edsel.

“The Only Thing We Have To Fear Is Fear Itself”
- Franklin D. Roosevelt

Let’s face it, after spending a good part of your business life creating the best product or service at the best possible price, to then say, now I am going to sell it by never mentioning any of the features, is for most people, an impossible concept to wrap their heads around. But then that’s one of the reasons why some companies make it big, while other don’t. If Joe Boxer and Victoria’s Secret sold underwear based on thread-count, how many boxers and bras do you think they would sell; or if your favorite lipstick manufacturer touted the quality of their beeswax and plant-stain formulae, how well do you think they would do? Yet companies continue to promote feature enhancements as if they where the answer to increased sales and marketing success.

Features Motivate Prospects To Comparison Shop

The trouble with promoting features is that it motivates prospects to comparison shop and no matter what features you offer today, you can be sure your competitors have better ones just waiting to be dumped on the market, making your stuff inferior by comparison. And when the feature battles reach their version of a cold-war stalemate, the only thing left to compete on is price, and that is a place few companies really want to go.

‘The Paradox of Choice’

Barry Schwartz, psychology professor at Swarthmore College and author of the book, ‘The Paradox of Choice’ points out that, “People can’t ignore options – they have to pay attention to them. If they make a choice, is there another choice that would have been better? There’s more effort put into making decisions, and less in enjoying them. What’s nagging is the possibility that, if they had chosen differently, they could have gotten something better.” The bottom-line is the more choice and features you offer prospects, the more you confuse them, making it less likely they buy anything. Too many options paralyze a customer’s ability to make a decision.

As result of this ‘Paradox of Choice,’ many websites, advertisements, and marketing campaigns are actually counter-productive because they confuse prospects with features that clients did not know existed, and would probably never use.

Nobody likes to feel that they made a bad choice. Feature escalation only plants doubts in consumers’ minds and stops them from buying a product they were primed and ready to buy for fear of not making the best choice. Cell phone and digital camera manufacturers seem to take this feature-frenzy-marketing to a whole new level when all their clients really want to do is communicate with friends and take nice pictures of their family. What you are marketing has to be in synch with what the prospect is really buying.

The New Marketing Battleground – The Web

In the past, major corporations with their big advertising budgets were the only ones who had the ability to mount high-profile campaigns on television and radio and in mass circulation magazines and newspapers, but things have changed. Enter, the Web, the great equalizer, where anybody with imagination, a few bucks, and some guts can make a big marketing splash if they know how to go about using the new medium to their advantage.

High-quality Web-based presentations and commercials that tell entertaining, memorable, experience-inducing stories that relates to prospects’ emotional fulfillment is the way to attract attention and generate leads. If you want to use the Web effectively you have to understand the psychology of what attracts people’s attention, and what kind of information they retain in memory and why.

Accessing The Human Memory Bank

Putting Things in Context

When you tell someone a story, you put the information in context and at the same time you supply memory triggers that help people recall the information. Perhaps this would be best illustrated by a story.

My wife and I were trying to recall the name of a movie. We knew it was a sci-fi flick and it starred Charlton Heston and the plot involved an apocalyptic biological war where Charlton Heston was the only plague-free person left on earth, but for the life of us we could not remember the name of the movie, which was not surprising since we saw the movie when it was released in 1971. All evening we tried to remember what it was called but we finally gave up. My wife decided to go to bed, when all of a sudden I heard her yelling at the top of her lungs, “The Omega Man, The Omega Man!” This revelation came when she removed her watch – not an Omega. The only reference she had to an Omega watch was one that I had not worn in years, but had worn when we were married. Her brain put ‘watch + husband + brand association + movie storyline’ together and she was able to come up with the correct movie title – the mind works in mysterious ways, ways that can be harnessed by clever, creative, story-based marketing.

Drawing Upon Familiar Examples

People may not remember all the bells and whistles your product or service offers but they will remember a story you tell that provides an example of how these features will effect their lives, even if that effect is small and rather insignificant in the greater scheme of things. After all, not all products and services are life altering, but even minor improvements can create a flood of orders. Below is an example of an audio script we created for a fictitious appliance company to illustrate this point:

“Aaaaah Saturday mornings, a time to sleep-in, read the morning newspaper and have a leisurely breakfast of fresh brewed coffee and toast, just the way you like it.

You take the last two slices of your favorite 12-grain specialty bread that can only be purchased at a Norwegian bakery located halfway across town. You lovingly place the two slices of 12-grain Nirvana in the toaster, and proceed to brew your coffee, and lay out the newspaper without domestic interruption.

And then you smell it, that sickening stench of burnt toast. OH NO! Not again. Your kids have left the toaster set to INCINERATE and your prized toast is ‘toast’.

Never let this tragedy happen again. THE TALKING TOASTER! The only toaster on the market that audibly tells you before you plunge your toast into oblivion, exactly what setting your toaster is on.

The Talking Toaster: Save your marriage. Save your kids. Save your toast!
Never ruin another piece of toast again.

THE TALKING TOASTER at a store near you.”

This familiar story dramatizes in an entertaining way, a common irritating situation and presents a solution by focusing on one product asset as opposed to a laundry list of features. The simple story-based presentation will be stored in a listener’s memory and recalled every time he or she burns a piece of toast. You can hear various audio versions of this example at http://www.sonicpersonality.com.

Conclusion

When it comes to marketing and advertising, logic and rationality are highly over-rated measures. We may be a goal-oriented species, but the goals we strive for may be far different from the goals we own-up-to. If you want to attract more customers, you have to find out what they really want, and not what they say they want. If you want customers to recall who you are, you must present your product or service in a way that makes it easy for them remember.

Jerry Bader
http://www.articlesbase.com/marketing-articles/why-featureselling-fails-93565.html